The Three-Word Brand Test

Identify your core professional identity and ensure it is consistent across your materials.

Open your LinkedIn profile and pull up a blank digital document or a fresh page in your notebook. Highlight the recurring themes in your work experience and synthesize them into three distinct adjectives.

Brainstorm 10 words that describe your work style and strengths. Narrow that list down to the three most powerful words that define you. Check your resume and LinkedIn profile to see if these three words are clearly represented in your content.

Don't just pick 'nice' words; pick words that tell an employer exactly what problem you solve.